Any content you upload or create on our Apps will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but by uploading or creating content on our Apps, you grant us a perpetual, worldwide, non-exclusive, royalty-free, transferable license for us to use, reproduce, distribute, prepare derivative works of, display, and perform such content in connection with the services that we provide and across different media and to promote our Apps and/or our services; and to third parties including other users of our Apps, our partners and/or our sponsors to use such content for their purposes or in accordance with the functionality of our Apps.